Visual language

What does visual language mean to you?

Visual language is communication through VISUAL symbols, rather than verbal or words.

Example: If you were to look at a door you don’t need to see the word door to know what it is.

Annotate, Analyse, Evaluate

Formal elements of design:

Components that form any structure within, art, design and fashion. These become building blocks of visual composition to gain understanding of meaning

Colour, line, shape, tone, texture, pattern.

Colour:

Primary colours: blue, yellow, red.

Secondary colours: green, orange, purple.

Shape and Form

2d, 3d, geometric, organic/freeform/natural

Tone:

Highlights to shadows

Light to dark (midtones/contrast)

Texture:

Surface quality

Actual texture

Visual texture

Pattern:

Motif

Continuous

Repetition