Adidas and the evolution of its logo

Adolf Dassler nicknamed ‘Adi’ made a company with his brother Rudolph Dassler in 1924 called ‘Dassler.’ The two brothers decided to split up and make their own companies in 1947, they both decided to combine their first names and last names together creating Adidas AG and Ruda. Adidas AG became Adidas a year later in 1950 and Ruda became Puma.

The core of Adidas’ logo was the 3 stripes, originally the 3 stripes were invented by the owner of a Finnish company called Karhu Sports. Karhu Sports were experiencing financial issues due to WWII they agreed to sell the three stripes to Adidas for the equivalent of €1,600 and two bottles of whiskey.

The majority of Adidas’ logos are timeless and will always work for the company unless it has a complete overhaul which I doubt will happen. Out of the 7 logos Adidas have had they still use 5 of them and will do for many years to come.

Adidas links to what I want to do when I finish my course perfectly as I also want to create my own brand from nothing to one of the best in the world. The creator of adidas, Adolf Dassler created the brand from nothing by making pairs of shoes in his own time. This is what I want to do but I want to make clothes as well and build a designer brand like the current brands Gucci or Goyard.

Adidas’s brand status has increased significantly over the last few years increasing the companies previous net worth by 533% in just four years. They have now employed over 57,000 people. Annually Adidas produces over 900 million products and 400 million of them are pairs of shoes. They currently have 1,380 stores around the world.

Adidas Gazelles played a massive role in adidas’s rise to the top, luckily for adidas celebrities such as Kate moss, Michael Jackson, The beastie boys and the members of Oasis quickly favourited the shoes. Adidas gazelles quickly picked up in popularity as the fans of these popular celebrities would want the same shoes as soon as possible.